Where and when: Las Vegas, 2007.
What: Interactive Table for product promotion.
Goals achieved: Beretta’s US salesmen were able to effectively present the latest product during a trade fair, without receiving previous formal training from the Italian HQ.

Where and when: Five flagship stores in Rio de Janeiro and San Paolo, 2007
What: Interactive Window, 1st release
Goals achieved: Extended the dialog with the customers even after shop closure (24/7 service availability). Aligned and coordinated institutional communication between the stores.

Where and when: Taste of London, 2007.
What: Interactive polling installation.
Goals achieved: a touch of fun and interactivity helped Ferrarelle to present his unique taste and style and to reaffirm its role as Italy’s leading mineral water.