H-umus explained in just 90″!

Where and when: H-umus Lab, 2009
What: touch-based presentation surface
Goals achieved: GridWall is a presentation tool intended to be used on a variety of touch-screen displays. It is both very easy to use and to manage.

Where and when: H-umus Lab, 2009
What: capacitive touch bar interface
Goals achieved: In order to satisfy the request of a larger audience, H-umus developed a smart interface that can be controlled with a capacitive touch bar, thus lowering significantly the hardware investment required by an interactive window

Where and when: H-umus Labs and Record stores, 2008
What: Interactive configurator
Goals achieved: After implementing the tactile version of the kitchen configurator for Record’s showroom, we also created a “smarter” version, that can be easily distributed to all retailers as a multi-platform application.

Where and when: Record Showroom, 2008
What: 3D tactile configurator
Goals achieved: the integration of physical samples and digital technologies allowed
to extend product display capabilities beyond the usual physical limits of a showroom

Where and when: H-umus Lab, 2008
What: Interactive Window application demo
Goals achieved: This video is meant to illustrate the functionalities of some of the main services we implemented in the interactive window. In order of appearance: polling, music store (preliminary demo and final version), Harry Potter game, funny interactive clips, quiz game.

Where and when: Las Vegas, 2007
What: Interactive Table for product promotion
Goals achieved: Beretta’s US salesmen were able to effectively present the latest
product during a trade fair, without receiving previous formal training from the Italian HQ

Where and when: Venice, 2007
What: 3D tactile shoe configurator
Goals achieved: hybrid product experience offered a realistic digital preview without losing the feeling of a true handmade fashion shoe.

Where and when: H-umus Lab, 2008
What: Technology showreel
Goals achieved: Demonstration on how to apply existent technologies such as RFID, capacitive surfaces and tablet PCs to innovative models of marketing and customer relationship management.

Where and when: five flagship stores in Rio de Janeiro and São Paulo, 2007
What: Interactive Window
Goals achieved: provided a very effective channel to promote TIM’s value added services and other untouchable assets inside the physical stores. The initiative proved to be self-sustainable through the sale of promotional spaces and the introduction of sponsored contents

Where and when: H-umus Lab, 2008
What: 2D Interactive catalogue and product configurator
Goals achieved: Products masterline virtualization, marketing & sales process optimization. The integration of digital technologies and photo editing techniques allowed to extend product display capabilities beyond the limits of the paper catalogue.

It takes less than two minutes to discover what’s behind our winning model: people, goals, ideas.